At a glance
- Creator Rewards Program: 18 or older, 10,000 authentic followers, 100,000 authentic views in the last 30 days, and videos of at least 1 minute. Paid on the 15th once you reach $50.
- Under 10,000 followers: TikTok Shop affiliate (1,000 followers, US-based), TikTok One brand projects (1,000+ followers plus brand rules) and LIVE Gifts (18 or older).
- Pay per view: TikTok publishes no rate. Third-party guides estimate $0.40 to $1.00 per 1,000 views for Creator Rewards.
- Checked October 27, 2026 on TikTok’s program terms, newsroom and help pages. Requirements change, so confirm in TikTok Studio.
How to make money on TikTok: the 7 ways compared
TikTok runs six earning routes itself, and the seventh is income you build outside the app. Follower minimums range from 1,000 to 10,000, and every program also requires you to be an adult. Rows below come from TikTok’s own terms and help pages unless marked as an estimate.
| Way to earn | Who qualifies | How you earn | Rate TikTok publishes |
|---|---|---|---|
| 1. Creator Rewards Program | 18+, 10,000 authentic followers, 100,000 authentic views in 30 days, personal account, public videos of 1 minute or more | Rewards based on views and engagement on eligible videos | None |
| 2. Subscriptions | 18+, 10,000 followers, 100,000 views in the past calendar month | Monthly fees from fans, up to three tiers | You set the price. The global agreement takes 50% of net proceeds |
| 3. LIVE Gifts | 18+ (19 in South Korea), region where Gifts exist, eligible to go LIVE, account in good standing | Viewers send Gifts, you collect Diamonds | None on the pages we read |
| 4. TikTok Shop affiliate | US-based, 18+, 1,000 followers, identity check | Commission on orders from your videos and LIVEs | Shown per product |
| 5. TikTok One brand projects | 18+, country where TikTok One has launched, 1,000+ followers plus each brand’s rules | Fee agreed with the brand | None. Brands set it |
| 6. Series | Age of majority, 10,000 followers, account at least 30 days old | Fee each time someone pays to watch your paywalled videos | You pick from price options TikTok sets |
| 7. Off TikTok | No TikTok requirement | Clipping campaigns, UGC for brands, services, your own products | Not applicable |
How do you qualify for the Creator Rewards Program?
This is the program most people mean by “getting paid on TikTok.” TikTok’s U.S. Creator Rewards Program Terms (last updated July 20, 2026) set these conditions:
- 18 years old or the age of majority where you live.
- At least 10,000 authentic followers.
- At least 100,000 authentic total video views in the 30 days before you apply or are invited.
- Eligible videos are public and at least 1 minute long.
- A personal account. Business, organization, government and political accounts are excluded.
Rewards depend on the popularity of eligible videos, at TikTok’s sole discretion. TikTok’s March 18, 2024 newsroom post names four signals: originality, play duration, search value and audience engagement. Artificially produced or paid views are excluded, TikTok may cap rewards monthly or annually, and a daily dashboard shows estimates in US dollars. Rewards earned in one month are calculated the next.
Is it available in the US?
Yes for Creator Rewards: TikTok publishes a U.S. version of the terms, and its March 18, 2024 post says the program is available only where TikTok offers it. Series and TikTok Shop also have U.S. terms. The Subscription post names no countries and says the feature was rolling out to eligible creators in select regions, so confirm it in TikTok Studio.
How much does TikTok pay per 1,000 views?
TikTok publishes no rate. The terms base rewards on popularity and engagement signals, not a stated amount per view. SoFi and Hollyland both estimate $0.40 to $1.00 per 1,000 views. These are third-party estimates, and they vary with watch time, engagement and country.
| Goal | Views needed at $1.00 per 1,000 | Views needed at $0.40 per 1,000 |
|---|---|---|
| $50 minimum payout | 50,000 | 125,000 |
| $1,000 a month | 1,000,000 | 2,500,000 |
| $100 a day (about $3,000 a month) | 3,000,000 | 7,500,000 |
That table is arithmetic on an estimate, not a forecast. At the entry bar of 100,000 views in 30 days, the estimate is $40 to $100, so a new member may sit near the $50 minimum.
What other guides get wrong: none of the three guides we read mention Series, the 15th payout date or the $50 rule under which smaller amounts may expire. One lists TikTok Shop affiliate with no follower minimum, while TikTok’s U.S. policy says 1,000.
How to get paid on TikTok: payout rules
| Program | When and how you are paid | Minimum |
|---|---|---|
| Creator Rewards | On the 15th of each month for the previous month’s rewards | $50. Unpaid amounts below it “may be deemed expired” |
| Series | On the 15th of each month | $50 accumulated |
| Subscriptions | Monthly or on another regular schedule TikTok sets, after you link a payment account | Set by TikTok and shown in your payment dashboard. Below it, balances transfer every six months |
| LIVE Gifts | Viewers’ Gifts become Diamonds, which do not automatically entitle you to a reward payment | Not stated on the pages we read |
| TikTok Shop | Commissions are withdrawn after identity verification | Not stated on the page we read |
| Brand projects | Under your contract with the brand | Set in the contract |
Under the Creator Rewards terms you pay your own transfer fees and taxes. The Subscription agreement also makes you responsible for taxes and says you may need to file tax documents. TikTok’s U.S. Virtual Items Policy (updated January 22, 2026) is where the Diamonds rule comes from, so gifts alone are not guaranteed income.
Why might TikTok not pay you?
The terms and policies we read point to a short list of causes:
- Your videos are under 1 minute or not public, so they are not eligible videos.
- Views are flagged as artificial. TikTok excludes metrics “artificially produced or obtained.”
- Your reward is below $50, and the unpaid amount may expire.
- Your account is a Business or Organization account, which Creator Rewards excludes.
- You have not linked a payment account (Subscriptions) or finished identity verification (TikTok Shop).
How do TikTok Subscriptions and LIVE Gifts work?
TikTok’s September 23, 2024 newsroom post sets the Subscription bar at 18 or older, 10,000 followers and 100,000 video views in the past calendar month, or specific LIVE eligibility. Creators offer up to three tiers with perks such as subscriber-only videos, badges and chats. The post gives no revenue split. The global Subscription Service Agreement (last updated March 2024) sets TikTok’s service fee at 50% of net proceeds, which are calculated after app store fees and tax.
LIVE Gifts need a creator who is 18 or older (19 in South Korea), lives where Gifts are available, can go LIVE and keeps the account in good standing, per a TikTok LIVE blog dated July 6, 2026. Government, politician and political party accounts cannot collect Diamonds. A TikTok LIVE help page lists 1,000 followers to go LIVE, which may vary by region, but we could confirm that only through a search excerpt, so check Studio.
How does TikTok Shop affiliate work?
TikTok’s U.S. Creator Eligibility Policy (dated September 25, 2026) says affiliate creators must be based in the United States, be 18 or older, have at least 1,000 followers, apply themselves and pass identity verification. Accounts under 5,000 followers start in a pilot of at least 30 days with limits, including 3 shoppable product videos a day and 3 shoppable LIVEs a week. Full graduation needs 5,000 followers and 30 days in the program.
Commission appears on each product page, and a separate commission account is set up after your first commission. TikTok’s own Shop pages disagree on some pilot posting limits, so confirm the numbers in your Creator Center.
How do TikTok One brand projects and Series work?
TikTok’s ads help center (updated July 2026) says creators need to be 18 or older, in a country where TikTok One has launched, and have at least 1,000 followers for projects, plus each brand’s own requirements. A TikTok support page that we could only see as a search excerpt lists 10,000 followers for joining TikTok One itself, so the two pages conflict. Check your Studio eligibility screen.
TikTok sets no brand rate. Median cash fees across platforms were $134 per deliverable for creators under 10,000 followers and $150 for 10,000 to 50,000, according to OpenSponsorship data published by Inbeat on October 9, 2026. Collabstr’s 2025 marketplace data, also reported by Inbeat, put the average TikTok payout at $186. Those are estimates. If a brand pays you or sends free product, the FTC says to disclose it in the video itself, not only in the caption.
Series are paywalled video collections. TikTok’s U.S. Series Creator Terms (January 22, 2026) require 10,000 followers and an account at least 30 calendar days old. You cannot delete published Series content, and TikTok sets the price options. TikTok’s 2023 launch post allowed smaller creators to apply with proof of premium content sold elsewhere, but the newer terms state 10,000.
Can you make money on TikTok with AI-generated videos?
TikTok requires creators to label realistic AI-generated content, and since May 2024 it reads Content Credentials (C2PA) metadata to label AI uploads from other platforms automatically, per its May 9, 2024 newsroom post. The Creator Rewards terms we read do not mention AI, but they put originality on you and bar tools that inflate views. In our reading, the risk the terms point to is unoriginal or artificially boosted content, not the tool you used.
To build videos that are over a minute and still original, start with a script and see how to make an AI video step by step.
What can you do before you reach 10,000 followers?
- Reach 1,000 followers to apply for TikTok Shop affiliate in the US or to join brand projects.
- Try clipping or UGC. Some clipping campaigns have no follower minimum and pay per 1,000 verified views, up to $5 according to Picsart’s July 29, 2026 article. Collabstr’s UGC average payout was $154 in 2025 data cited by Inbeat.
- Make videos of at least 1 minute so they are eligible when you pass 10,000 followers. Check the TikTok video size and the best time to post.
Longer vertical videos mean more editing. See what CapCut Pro adds before you pay.
Read the CapCut Pro reviewFor the other platforms, compare making money on Instagram and YouTube Shorts monetization, or see the overview at how to make money with short videos and AI.
FAQ
How do you make money on TikTok?
Through the Creator Rewards Program, Subscriptions, LIVE Gifts, TikTok Shop affiliate commissions, TikTok One brand projects and Series, plus income outside the app. Each has its own age, follower and region rules.
How many followers do you need to get paid on TikTok?
Creator Rewards, Subscriptions and Series need 10,000. TikTok Shop affiliate and brand projects need 1,000, and brand projects add each brand’s rules. LIVE Gifts list age and region rules rather than a follower number.
How much does TikTok pay per 1,000 views?
TikTok publishes no rate. Third-party guides estimate $0.40 to $1.00 per 1,000 views for Creator Rewards, which means about 1 million to 2.5 million views for $1,000. Treat that as an estimate, not a promise.
How many views do you need to get paid on TikTok?
To join Creator Rewards you need 100,000 authentic views in the last 30 days. To receive a payment, your reward must reach TikTok’s $50 minimum, and below that the amount may expire.
Can you get paid on TikTok with fewer than 10,000 followers?
Yes. With 1,000 followers you can apply for TikTok Shop affiliate in the US or join brand projects, and LIVE Gifts depend on age and region. Clipping and UGC work can start with fewer followers.
When does TikTok pay creators?
Creator Rewards and Series pay on the 15th of each month once you reach $50. Subscriptions pay on a regular schedule TikTok sets, and Shop commissions can be withdrawn after identity verification.
Does TikTok pay for AI-generated videos?
TikTok requires labels on realistic AI content, and its Creator Rewards terms require original content. The terms we read do not ban AI, but mass-produced or reposted videos put rewards at risk. Our guide to TikTok’s built-in AI tools shows which features add the label for you.
Sources
- TikTok: Creator Rewards Program Terms (US), last updated July 20, 2026, checked October 27, 2026
- TikTok Newsroom: Introducing the New Creator Rewards Program, March 18, 2024, checked October 27, 2026
- TikTok Newsroom: Subscription expansion, September 23, 2024, checked October 27, 2026
- TikTok: Subscription Service Agreement, last updated March 2024, checked October 27, 2026
- TikTok LIVE: What Are TikTok LIVE Gifts?, July 6, 2026, checked October 27, 2026
- TikTok: Virtual Items Policy (US), updated January 22, 2026, checked October 27, 2026
- TikTok Shop US: Creator Eligibility Policy, September 25, 2026, checked October 27, 2026
- TikTok Shop US: What You Need to Know Before Becoming a TikTok Shop Creator, October 9, 2026, checked October 27, 2026
- TikTok for Business: How creators can sign up for TikTok One, updated July 2026, checked October 27, 2026
- TikTok: Series Creator Terms (US), last updated January 22, 2026, checked October 27, 2026
- TikTok Newsroom: Series, June 26, 2023, checked October 27, 2026
- TikTok Newsroom: Advancing AI transparency and literacy, May 9, 2024, checked October 27, 2026
- FTC: Disclosures 101 for Social Media Influencers, November 2019, checked October 27, 2026
- SoFi: How to Make Money on TikTok (third-party estimate of $0.40 to $1.00 per 1,000 views), checked October 27, 2026
- Hollyland: How to Make Money on TikTok (third-party estimate), checked October 27, 2026
- Inbeat: Influencer marketing benchmark report (OpenSponsorship and Collabstr data), October 9, 2026, checked October 27, 2026
- Picsart: What is a clipping campaign? (vendor article), July 29, 2026, checked October 27, 2026